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Virbac CET Toothpaste for Dogs & Cats - 2.5 oz (70 gm) Video
Virbac CET Toothpaste for Dogs & Cats - 2.5 oz (70 gm) Video

Virbac CET Toothpaste for Dogs & Cats - 2.5 oz (70 gm)

Compare to: $14.99
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NASC Certified

This product has met all of the stringent quality and safety standards set by the NASC.

The NASC (National Animal Supplement Council) is a non-profit self regulatory group that set specific guidelines to which manufactures must strictly adhere.

This seal is meant to minimize risk by providing an easy way of communicating to consumers that a product and its manufacturer meet particular standards of quality, customer safety and service.

Those products that have the seal for NASC Quality and Safety standards have been strictly audited and were determined as meeting the following criteria:

  • Consistent manufacturing quality control
  • A system for evaluating complaints and adverse events
  • Clear and accurate labels compliant with codes and restrictions for all forms of labeling
CET Enzymatic Toothpaste for Dogs and Cats is a great toothpaste for maintaining your pet's long term dental health. Lack of dental hygiene can lead to periodontal problems that can cause pain, bad breath, and infection.


Virbac CET Toothpaste for Dogs & Cats helps your pet keep its teeth clean and gums healthy. This Dog and Cat toothpaste prevent periodontal disease that affects 85% of dogs and cats. Periodontal disease can lead to pain, bad breath, and tooth loss. Lack of dental cleaning in pets can lead to a chronic oral infection that can spread harmful bacteria to other parts of the body, including the lungs, heart, liver, and kidneys. Using dog toothpaste like this CET Dog Toothpaste, most of these diseases are preventable provided you give your pet regular oral attention and professional dental care.

Of course, just as it is for us, toothbrushing is the best method of ensuring that our pets will enjoy good dental health. Daily brushing with C.E.T. Toothpaste and C.E.T. Toothbrushes provides the very best in Home Dental Care for your pet. C.E.T. Toothpaste is specially formulated to be safe, efficient, and appealing to your dog or cat, and unlike "people" toothpaste, are meant to be swallowed. C.E.T. Toothbrushes are designed to reach all surfaces of your pet's teeth, and the soft bristles will not irritate your pet's sensitive gums. Just a few minutes a day are all it takes for the best dental care available. Pick some CET Toothpaste up today!

CET Pet Toothpaste comes in the following flavors:
  • Beef
  • Malt
  • Poultry
  • Vanilla-Mint
  • Seafood

  • Key Advantages

  • Enzymatic toothpaste specifically formulated for dogs and cats
  • Designed for pets who are rapid plaque formers
  • Contains a strengthened enzyme system and is more abrasive than regular toothpaste
  • Includes no foaming agents, so this toothpaste is safe for pets to swallow
  • Clinically proven to reduce plaque and loosen tartar to ensure your pet maintains a clean mouth
  • Ingredients

    MALT Flavor Ingredients: Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water, Hydrated Silica, Glycerin, Barley Malt Syrup, Dextrose, Xanthan Gum, Potassium Benzoate, Potassium Thiocyanate, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

    POULTRY Flavor Ingredients: Sorbitol, Purified Water Dicalcium Phosphate Anhydrous, Hydrated Silica, Glycerin, Poultry Digest, Dextrose, Xanthan Gum, Titanium Dioxide, Sodium Benzoate, Potassium Thiocyanate, Glucose Oxidase (Aspergillus niger), and Lactoperoxidase.

    SEAFOOD Flavor Ingredients: Sorbitol, Hydrated Silica, Glycerin, Purified Water, Dextrose, Flavor, Xanthan Gum, Sodium Benzoate, Potassium Thiocyanate, Acetic Acid, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

    BEEF Flavor Ingredients: Sorbitol, Hydrated Silica, Glycerin, Purified Water, Dextrose, Xanthan Gum, Flavor, Sodium Benzoate, Potassium Thiocyanate, Phosphoric Acid, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

    VANILLA-MINT Flavor Ingredients: Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water, Hydrated Silica, Glycerin, Dextrose, Xanthan Gum, Vanillin, Titanium Dioxide, Sodium Benzoate, Methyl Salicylate, Potassium Thiocyanate, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

    Useful Information


    Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.

    Desription of necessary first-aid measures

    Immediately flood the eye with plenty of water, holding the eye open. Obtain medical attention if soreness or redness persists.

    If irritation develops wash skin thoroughly with soap and water. Obtain medical attention if redness or soreness persists.

    Call a poison control center or doctor immediately for treatment advice. Do not induce vomiting unless told to do so by a poison control center or doctor. Do not give by mouth to an unconscious person.

    Remove person to fresh air. Seek medical attention ig symptoms persist.

    Most important symptoms/effects, acute and delayed
    Aside from the information found under description of necessary first aid measures (above) and indication of immediate medical attention and special treatment needed, no additional symptoms and effects are anticipated.

    Customer Reviews

    630 Reviews
    92% (579)
    7% (41)
    1% (5)
    1% (4)
    0% (1)
    98% Recommend this product (616 of 630 responses)
    By Linda
    Cloverdale, IN
    June 14, 2019
    Teeth Brushing Is Not A Hassle With This
    This is a good toothpaste for keeping tartar at bay. I have a 6-year old Golden Retriever who has never had a dental cleaning at the vet because I brush her teeth once a day. Just a small amount of toothpaste is needed. I use a regular people-sized toothbrush, since her mouth is large.
    By drrhartka
    April 16, 2019
    a must!
    My 4 aussies love their teeth brushing time...morning and night
    By Topaz
    New york
    March 29, 2019
    Great product
    I have been using this brand for years I use it daily on my older dog. Her teeth are great and gums are healthy. Will continue to use it
    By Booo
    March 24, 2019
    Great Product Happy With Purchase!
    Have been using this for years in the vanilla mint flavor. Dogs are very cooperative only with this flavor. Saves cleanings at the vets. Loved ordering from Entirely Pets. They had it in stock and shipped it fast! Will reorder from them again.
    ProsGreat product
    By Texas
    January 26, 2019
    Highly recommend!
    My dog's teeth are sparkling clean. Have been using this product for years! Also it helps keep her breath fresh.
    By Doxie n.
    January 13, 2019
    My dogs love getting their teeth brushed with this
    When ever I get this toothpaste my dogs get soooooo excited to brush their teeth
    ProsGreat smell
    By Tranacria5131950
    Staten Island NY
    December 29, 2018
    Best price for terrific toothpaste
    I regularly use the CET toothpaste on my dog's teeth. Lately it has become very expensive. After doing a search on the internet I found CET toothpaste on "Entirely Pets" at a discounted price which beat all other sellers. I purchased 5 tubes. The toothpaste is great as it fights tartar and plaque buildup even if I miss a day. And my Sheltie loves the taste !
    ProsLong lasting and freshens breath
    Constube can be improved
    By jackie278
    December 24, 2018
    Great features.
    I bought this item about few months ago, and I love using this item.
    By Mike M.
    Western PA
    December 8, 2018
    Dog loves it
    This product has made brushing our dog's teeth so much easier. We looked at theee other suppliers who were out of this product. We found entirely Pets had it in stock for a lower price and free shipping. The product arrived in good shape. We book marked their website. Next time we will look there first.
    ProsDog loves it
    By Shasta
    Spokane, WA
    December 1, 2018
    Missing seafood aroma to entice cat
    I purchased the seafood flavored toothpaste but couldn't detect any poultry aroma! Cat King Cole, who has a fine nose and relishes seafood isn't even interested in licking it off my finger. I'm only only giving this two stars since it may actually do as advertised for the teeth if i'd any hope in being able to use this tube.
    ConsNo aroma, not appealing to cat
    By Bears M.
    Pompano Beach, Florida
    November 26, 2018
    Healthy Mouth equals a Healthy Dog
    I've been brushing my 8 year-old dogs teeth every night since puppy-hood, and he still squirms and fights me. The enzymes in this toothpaste really help break down the plaque for a more effective cleaning. I've tried other, less expensive, dog toothpastes and never get the "clean" I get with this product and I've been a devoted user for 6+ years. My vet is impressed with how clean his teeth are, especially since poodles are notorious for gum disease. If you want a healthy dog, keep his/her teeth clean. Bacteria in the mouth travels around the body, just like in humans! Plus it comes it different flavors which he loves so much, its like a treat for him.
    ProsWorks great!
    ConsYou actually need to brush too!
    By azroamer
    Scottsdale Az
    November 23, 2018
    Dogs like it!
    Great toothpaste for my dogs. We use the vanilla mint which they really like the taste. They don't like the brushing but the toothpaste flavor helps. My vet recommends also.
    ProsWorks and flavor is good
    By SteveK
    October 30, 2018
    GOOD stuff!
    Been using it daily for years because it works. Keeps my Beagle's teeth shiny white at 11 years old.
    By Jackson
    Washington state
    September 26, 2018
    Fast service
    Dogs love the taste and it is easy to brush their teeth
    By Nitro
    Gaffney, SC
    September 12, 2018
    Virbac Toothpaste - Wonderful!!!
    I have used this toothpaste on my dogs, clients dogs, etc. with the best results due to the enzymes. It works great even on the worse teeth!! Patience is key along with the toothpaste. Their teeth didn't get where they are so you can't expect them to be great in a week - three weeks Definitely!!!
    ProsWorks Great!!
    ConsNeed bigger tubes!!
    By blu99
    SE, IA
    September 2, 2018
    Dog loves the flavor
    I've always bought this brand and all of my dogs over the years have loved it!
    ProsGreat flavor
    By Deanne
    Belfast, ME
    July 19, 2018
    This and Only This
    Excellent product . . . We've tried several different toothpastes and CET Toothpaste for Dogs (and Cats) is the one Widget prefers . . . We like it, because she gets good vet checkups . . .
    ProsShe is who she is
    ConsShe is who she is
    By Les M.
    Concord Ca
    May 26, 2018
    Great product
    Great cleaning power (give it time). Dogs and cats love the taste. Beef with tarter works best for my animals. I recommend this product. Also use the CET toothbrush.
    By Yayi
    Morriston Florida
    May 6, 2018
    Review for Virbac CET Toothpaste for Dogs & Cats - 2.5 oz (70 gm)
    I learn that the best way to get the doggies teeth clean is with s toothpaste they truly like. My Yorky loves his poultry tooth paste; all I do is show him his brush and he comes to me, no efforts to brush his teeth.
    By RenLynn
    April 23, 2018
    Good price
    I have a dog who is picky about his toothpaste flavor. I insist on brushing his teeth so I need to get the flavor he will endure. This is the only place I can consistently find the malt flavored toothpaste he prefers
    By mlouie
    Golden, CO
    April 15, 2018
    My cats love the taste
    The vet recommended enzymatic toothpaste for my cats. I had never considered brushing their teeth as they wouldn't tolerate that but she said if I just put it in their mouth it would have an effect. This Virbac enzymatic toothpaste is virtually impossible to find in stores so I came here. I got the beef flavor. My cats are just nuts for this. They love the flavor. They come running when I get out the toothpaste. I had to lock it away in a plastic container so they won't try to get at it if I leave it out. I can't believe how much they love it. I bought a cat toothbrush from Virbac and I put a little on that and then stick the brush in their mouth on each side so some gets on their teeth.
    By sunshine11228
    September 18, 2017
    Great Toothpaste
    This is the only toothpaste that my dog would let me brush his teeth with. I will only buy CET from now on. Please never stop selling.

    Thank you.
    By Steve
    September 11, 2017
    My dog loves it!
    This is the best toothpaste - my dog loves The Taste, and is breath is fresh for a dogh
    By Poodlelover
    Kaneohe (Oahu) Hawaii
    September 5, 2017
    works well; teeth are cleaner
    I use the CET daily with four standard poodles; after six weeks, I can see a difference in their teeth. They like the taste (poultry or beef) and are always ready to have their teeth brushed.
    By Kooster
    June 5, 2017
    CET Toothpaste
    Excellent value and response. Malt flavor difficult/over-priced elsewhere but readily available from Entirely Pets. Highly recommend purchasing from this company. Very satisfied with prices and service.
    By Lil
    May 24, 2017
    Love this!!
    Best toothpaste you can get and both my dogs have used it since puppies. They have beautiful smiles and have never needed a dental
    By Healthy t.
    South Padre Island, Texas
    May 2, 2017
    Healthy teeth for my furkids
    The beef flavor tartar control CEToothpaste keeps my Grrlz teeth tartar free and gums healthy. They love the flavor and come running for "TEETH" every night before bed. It is easy, happy and quick.
    By Brayboy
    New Jersey
    April 30, 2017
    A definate staple in canine dental health
    I have been using this product on my dogs teeth for 4 years and have gotten great reviews from his vet at his yearly checkups. His teeth are truely white
    By Amy M.
    April 30, 2017
    Great toothpaste
    Amy loves the chicken flavor. It's like a treat for her. Seems to be working well.
    By El
    April 10, 2017
    CET toothpaste
    My dog loves the chicken flavor. Others not so much

    Questions and Answers

    3 Questions & 5 Answers
    February 15, 2019
    Which of the CET toothpaste is gel. My dog is white so I need a gel 
    3 Answers
    CJS mom - The Beef Flavor with Tartar Control is a clear gel and my baby loves it. Good luck.
    Submitted by: KAM97370 on February 22, 2019 from Oregon
    I have no idea.  I get the vanilla mint and my fox terrier who has a split face (half white, half black), doesn't get any staining.  She lets me brush with no problems and loves the taste!
    Submitted by: Gaily on February 23, 2019 from CA
    Hi, we sell Vets best dental care kit, that has a gel tooth paste
    Submitted by: EntirelyPets on April 29, 2019

    karen lee
    from Boulder, CO asked:
    August 16, 2015
    does the beef flavor give your dog bad breath?
    1 Answer
    Submitted by: Kimberly on September 29, 2015 from Chicago, IL

    from Lakewood, NJ asked:
    March 4, 2015
    Hello! I keep trying to add 6 CET Beef Toothpastes for Dogs. It keeps telling me they have been added to my cart, but when I go to the cart, it tells me there is nothing in it. Please help.
    1 Answer
    The problem seems to be on your end, as the page is working normally for me. If you are still having trouble adding these products to your cart, we ask that you reach out to a customer service representative at the following number and they should be able to help you complete your order over the phone: 1-800-889-8967 Our call center hours are: Monday & Tuesday (PST) 5:00 AM - 7:30 PM Wednesday - Friday (PST) 6:00 AM - 6:30 PM Saturday (PST) 7:00 AM - 4:00 PM Sunday (PST) 8:00 AM - 3:00 PM
    Submitted by: Customer Service on March 4, 2015

    CALL IN YOUR ORDER 800.889.8967

    Stay in touch. Friends fur-ever!

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