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Virbac CET Toothpaste for Dogs & Cats

Item: cettoothpaste
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Virbac CET Toothpaste for Dogs & Cats helps your pet keep its teeth clean and gums healthy. This Dog and Cat toothpaste prevent periodontal disease that affects 85% of dogs and cats. Periodontal disease can lead to pain, bad breath, and tooth loss. Lack of dental cleaning in pets can lead to a chronic oral infection that can spread harmful bacteria to other parts of the body, including the lungs, heart, liver, and kidneys. Using dog toothpaste like this CET Dog Toothpaste, most of these diseases are preventable provided you give your pet regular oral attention and professional dental care.

Of course, just as it is for us, toothbrushing is the best method of ensuring that our pets will enjoy good dental health. Daily brushing with C.E.T. Toothpaste and C.E.T. Toothbrushes provides the very best in Home Dental Care for your pet. C.E.T. Toothpaste is specially formulated to be safe, efficient, and appealing to your dog or cat, and unlike "people" toothpaste, are meant to be swallowed. C.E.T. Toothbrushes are designed to reach all surfaces of your pet's teeth, and the soft bristles will not irritate your pet's sensitive gums. Just a few minutes a day are all it takes for the best dental care available. Pick some CET Toothpaste up today!

CET Pet Toothpaste comes in the following flavors:
  • Beef
  • Malt
  • Poultry
  • Vanilla-Mint
  • Seafood

Key Advantages

  • Enzymatic toothpaste specifically formulated for dogs and cats
  • Designed for pets who are rapid plaque formers
  • Contains a strengthened enzyme system and is more abrasive than regular toothpaste
  • Includes no foaming agents, so this toothpaste is safe for pets to swallow
  • Clinically proven to reduce plaque and loosen tartar to ensure your pet maintains a clean mouth


MALT Flavor Ingredients: Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water, Hydrated Silica, Glycerin, Barley Malt Syrup, Dextrose, Xanthan Gum, Potassium Benzoate, Potassium Thiocyanate, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

POULTRY Flavor Ingredients: Sorbitol, Purified Water Dicalcium Phosphate Anhydrous, Hydrated Silica, Glycerin, Poultry Digest, Dextrose, Xanthan Gum, Titanium Dioxide, Sodium Benzoate, Potassium Thiocyanate, Glucose Oxidase (Aspergillus niger), and Lactoperoxidase.

SEAFOOD Flavor Ingredients: Sorbitol, Hydrated Silica, Glycerin, Purified Water, Dextrose, Flavor, Xanthan Gum, Sodium Benzoate, Potassium Thiocyanate, Acetic Acid, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

BEEF Flavor Ingredients: Sorbitol, Hydrated Silica, Glycerin, Purified Water, Dextrose, Xanthan Gum, Flavor, Sodium Benzoate, Potassium Thiocyanate, Phosphoric Acid, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

VANILLA-MINT Flavor Ingredients: Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water, Hydrated Silica, Glycerin, Dextrose, Xanthan Gum, Vanillin, Titanium Dioxide, Sodium Benzoate, Methyl Salicylate, Potassium Thiocyanate, Glucose Oxidase (Aspergillus niger) and Lactoperoxidase.

Useful Information


Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.

Desription of necessary first-aid measures

Immediately flood the eye with plenty of water, holding the eye open. Obtain medical attention if soreness or redness persists.

If irritation develops wash skin thoroughly with soap and water. Obtain medical attention if redness or soreness persists.

Call a poison control center or doctor immediately for treatment advice. Do not induce vomiting unless told to do so by a poison control center or doctor. Do not give by mouth to an unconscious person.

Remove person to fresh air. Seek medical attention ig symptoms persist.

Most important symptoms/effects, acute and delayed
Aside from the information found under description of necessary first aid measures (above) and indication of immediate medical attention and special treatment needed, no additional symptoms and effects are anticipated.

Customer Reviews

630 Reviews
92% (579)
7% (41)
1% (5)
1% (4)
0% (1)
98% Recommend this product (616 of 630 responses)
By Linda
Cloverdale, IN
June 14, 2019
Teeth Brushing Is Not A Hassle With This
This is a good toothpaste for keeping tartar at bay. I have a 6-year old Golden Retriever who has never had a dental cleaning at the vet because I brush her teeth once a day. Just a small amount of toothpaste is needed. I use a regular people-sized toothbrush, since her mouth is large.
By drrhartka
April 16, 2019
a must!
My 4 aussies love their teeth brushing time...morning and night
By Topaz
New york
March 29, 2019
Great product
I have been using this brand for years I use it daily on my older dog. Her teeth are great and gums are healthy. Will continue to use it
By Booo
March 24, 2019
Great Product Happy With Purchase!
Have been using this for years in the vanilla mint flavor. Dogs are very cooperative only with this flavor. Saves cleanings at the vets. Loved ordering from Entirely Pets. They had it in stock and shipped it fast! Will reorder from them again.
ProsGreat product
By Texas
January 26, 2019
Highly recommend!
My dog's teeth are sparkling clean. Have been using this product for years! Also it helps keep her breath fresh.
By Doxie n.
January 13, 2019
My dogs love getting their teeth brushed with this
When ever I get this toothpaste my dogs get soooooo excited to brush their teeth
ProsGreat smell
By Tranacria5131950
Staten Island NY
December 29, 2018
Best price for terrific toothpaste
I regularly use the CET toothpaste on my dog's teeth. Lately it has become very expensive. After doing a search on the internet I found CET toothpaste on "Entirely Pets" at a discounted price which beat all other sellers. I purchased 5 tubes. The toothpaste is great as it fights tartar and plaque buildup even if I miss a day. And my Sheltie loves the taste !
ProsLong lasting and freshens breath
Constube can be improved
By jackie278
December 24, 2018
Great features.
I bought this item about few months ago, and I love using this item.
By Mike M.
Western PA
December 8, 2018
Dog loves it
This product has made brushing our dog's teeth so much easier. We looked at theee other suppliers who were out of this product. We found entirely Pets had it in stock for a lower price and free shipping. The product arrived in good shape. We book marked their website. Next time we will look there first.
ProsDog loves it
By Shasta
Spokane, WA
December 1, 2018
Missing seafood aroma to entice cat
I purchased the seafood flavored toothpaste but couldn't detect any poultry aroma! Cat King Cole, who has a fine nose and relishes seafood isn't even interested in licking it off my finger. I'm only only giving this two stars since it may actually do as advertised for the teeth if i'd any hope in being able to use this tube.
ConsNo aroma, not appealing to cat
By Bears M.
Pompano Beach, Florida
November 26, 2018
Healthy Mouth equals a Healthy Dog
I've been brushing my 8 year-old dogs teeth every night since puppy-hood, and he still squirms and fights me. The enzymes in this toothpaste really help break down the plaque for a more effective cleaning. I've tried other, less expensive, dog toothpastes and never get the "clean" I get with this product and I've been a devoted user for 6+ years. My vet is impressed with how clean his teeth are, especially since poodles are notorious for gum disease. If you want a healthy dog, keep his/her teeth clean. Bacteria in the mouth travels around the body, just like in humans! Plus it comes it different flavors which he loves so much, its like a treat for him.
ProsWorks great!
ConsYou actually need to brush too!
By azroamer
Scottsdale Az
November 23, 2018
Dogs like it!
Great toothpaste for my dogs. We use the vanilla mint which they really like the taste. They don't like the brushing but the toothpaste flavor helps. My vet recommends also.
ProsWorks and flavor is good
By SteveK
October 30, 2018
GOOD stuff!
Been using it daily for years because it works. Keeps my Beagle's teeth shiny white at 11 years old.
By Jackson
Washington state
September 26, 2018
Fast service
Dogs love the taste and it is easy to brush their teeth
By Nitro
Gaffney, SC
September 12, 2018
Virbac Toothpaste - Wonderful!!!
I have used this toothpaste on my dogs, clients dogs, etc. with the best results due to the enzymes. It works great even on the worse teeth!! Patience is key along with the toothpaste. Their teeth didn't get where they are so you can't expect them to be great in a week - three weeks Definitely!!!
ProsWorks Great!!
ConsNeed bigger tubes!!
By blu99
September 2, 2018
Dog loves the flavor
I've always bought this brand and all of my dogs over the years have loved it!
ProsGreat flavor
By Deanne
Belfast, ME
July 19, 2018
This and Only This
Excellent product . . . We've tried several different toothpastes and CET Toothpaste for Dogs (and Cats) is the one Widget prefers . . . We like it, because she gets good vet checkups . . .
ProsShe is who she is
ConsShe is who she is
By Les M.
Concord Ca
May 26, 2018
Great product
Great cleaning power (give it time). Dogs and cats love the taste. Beef with tarter works best for my animals. I recommend this product. Also use the CET toothbrush.
By Yayi
Morriston Florida
May 6, 2018
Review for Virbac CET Toothpaste for Dogs & Cats - 2.5 oz (70 gm)
I learn that the best way to get the doggies teeth clean is with s toothpaste they truly like. My Yorky loves his poultry tooth paste; all I do is show him his brush and he comes to me, no efforts to brush his teeth.
By RenLynn
April 23, 2018
Good price
I have a dog who is picky about his toothpaste flavor. I insist on brushing his teeth so I need to get the flavor he will endure. This is the only place I can consistently find the malt flavored toothpaste he prefers
By mlouie
Golden, CO
April 15, 2018
My cats love the taste
The vet recommended enzymatic toothpaste for my cats. I had never considered brushing their teeth as they wouldn't tolerate that but she said if I just put it in their mouth it would have an effect. This Virbac enzymatic toothpaste is virtually impossible to find in stores so I came here. I got the beef flavor. My cats are just nuts for this. They love the flavor. They come running when I get out the toothpaste. I had to lock it away in a plastic container so they won't try to get at it if I leave it out. I can't believe how much they love it. I bought a cat toothbrush from Virbac and I put a little on that and then stick the brush in their mouth on each side so some gets on their teeth.
By sunshine11228
September 18, 2017
Great Toothpaste
This is the only toothpaste that my dog would let me brush his teeth with. I will only buy CET from now on. Please never stop selling.

Thank you.
By Steve
September 11, 2017
My dog loves it!
This is the best toothpaste - my dog loves The Taste, and is breath is fresh for a dogh
By Poodlelover
Kaneohe (Oahu) Hawaii
September 5, 2017
works well; teeth are cleaner
I use the CET daily with four standard poodles; after six weeks, I can see a difference in their teeth. They like the taste (poultry or beef) and are always ready to have their teeth brushed.
By Kooster
June 5, 2017
CET Toothpaste
Excellent value and response. Malt flavor difficult/over-priced elsewhere but readily available from Entirely Pets. Highly recommend purchasing from this company. Very satisfied with prices and service.
By Lil
May 24, 2017
Love this!!
Best toothpaste you can get and both my dogs have used it since puppies. They have beautiful smiles and have never needed a dental
By Healthy t.
South Padre Island, Texas
May 2, 2017
Healthy teeth for my furkids
The beef flavor tartar control CEToothpaste keeps my Grrlz teeth tartar free and gums healthy. They love the flavor and come running for "TEETH" every night before bed. It is easy, happy and quick.
By Brayboy
New Jersey
April 30, 2017
A definate staple in canine dental health
I have been using this product on my dogs teeth for 4 years and have gotten great reviews from his vet at his yearly checkups. His teeth are truely white
By Amy M.
April 30, 2017
Great toothpaste
Amy loves the chicken flavor. It's like a treat for her. Seems to be working well.
By El
April 10, 2017
CET toothpaste
My dog loves the chicken flavor. Others not so much

Questions and Answers

3 Questions & 5 Answers
February 15, 2019
Which of the CET toothpaste is gel. My dog is white so I need a gel 
3 Answers
CJS mom - The Beef Flavor with Tartar Control is a clear gel and my baby loves it. Good luck.
Submitted by: KAM97370 on February 22, 2019 from Oregon
I have no idea.  I get the vanilla mint and my fox terrier who has a split face (half white, half black), doesn't get any staining.  She lets me brush with no problems and loves the taste!
Submitted by: Gaily on February 23, 2019 from CA
Hi, we sell Vets best dental care kit, that has a gel tooth paste
Submitted by: EntirelyPets on April 29, 2019

karen lee
from Boulder, CO asked:
August 16, 2015
does the beef flavor give your dog bad breath?
1 Answer
Submitted by: Kimberly on September 29, 2015 from Chicago, IL

from Lakewood, NJ asked:
March 4, 2015
Hello! I keep trying to add 6 CET Beef Toothpastes for Dogs. It keeps telling me they have been added to my cart, but when I go to the cart, it tells me there is nothing in it. Please help.
1 Answer
The problem seems to be on your end, as the page is working normally for me. If you are still having trouble adding these products to your cart, we ask that you reach out to a customer service representative at the following number and they should be able to help you complete your order over the phone: 1-800-889-8967 Our call center hours are: Monday & Tuesday (PST) 5:00 AM - 7:30 PM Wednesday - Friday (PST) 6:00 AM - 6:30 PM Saturday (PST) 7:00 AM - 4:00 PM Sunday (PST) 8:00 AM - 3:00 PM
Submitted by: Customer Service on March 4, 2015

CALL IN YOUR ORDER 800.889.8967

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